WASHINGTON, DC – NGP VAN, whose VAN product powers the field campaigns of almost all Democratic candidates including President Obama’s campaign, today announced the release of Mobile Pollwatcher. This new feature utilizes the collaborative data structure that helps provide Democrats with a technology edge in their ground game.
Thousands of Democratic campaign pollwatchers across the country will use any phone with mobile web access to log in real time which voters have cast ballots. This enables all the Democratic campaigns to focus their GOTV resources on those who have not yet voted.
“Mobile Pollwatcher will provide Democratic candidates with an edge on election day,” said Stu Trevelyan, NGP VAN’s CEO. “Not just at the Presidential level, but up and down the ticket, Democratic candidates will know who voted in real-time, and use their GOTV resources efficiently.”
Using Mobile Pollwatcher, Democratic poll watchers will log each voter who checks in at a polling location, via mobile web. Because of the collaborative data features of the VAN voter file product, all candidates will benefit when one campaign logs a voter as having voted. On the GOP side, while Mitt Romney’s campaign will be using a mobile pollwatching tool, because Republicans lack a collaborative system, downticket Republicans won’t benefit from Romney’s data. This difference will provide Democratic campaigns a critical advantage on Election Day.
ABOUT NGP VAN
NGP VAN (NGPVAN.com) is the leading technology provider to Democratic and progressive campaigns and organizations, offering clients an integrated platform of the best fundraising, field, and new media products. Virtually every Democratic campaign and progressive organizing doing GOTV on Tuesday will do so using the VAN. NGP VAN counts thousands of Democratic campaigns and progressive organizations amongst its clients, including President Obama’s reelection, all the national Democratic committees, thousands of Democratic campaigns, and hundreds of labor unions, progressive and non-partisan PACs, and other organizations.