WASHINGTON, DC – NGP VAN, the leading technology provider to thousands of Democratic and progressive campaigns and organizations including President Obama's re-election effort, today announced that it will be partnering with Attentive.ly, which brings businesses, non-profits, and political campaigns an innovative new way to optimize their email lists by creating dynamic online communities through the discovery of their subscribers’ social media influence.
With email unsubscribes on the rise and open-rates on the decline, organizations can no longer rely on email alone for online communications. By tracking, measuring, and quantifying the online presence and social activity of current email subscribers, customers/leads or donors/volunteers, Attentive.ly helps clients create a more focused, efficient, and effective strategy for engaging their subscribers in powerful new ways. Political campaigns and non-profits have flourished online over the past decade but their ability to raise funds and motivate supporters into action has declined quickly as email communication has become less effective. Attentive.ly provides these entities with the ability to more effectively engage their most committed followers, creating more meaningful relationships that result in more generous contributors and an increased commitment to action by supporters.
As part of this partnership, NGP VAN, will begin offering clients Attentive.ly's services at discounted rates.
"This is a major leap forward for our clients who rely heavily on email to communicate with their supporters, raise money, and create change," said Stuart Trevelyan, NGP VAN's CEO. He continued, "It’s a big deal for a candidate or issue advocacy organization to have a real time pulse on what is inspiring and motivating supporters, and to be able to segment and take action off of that information."
Businesses, non-profits, and political campaigns have spent years and precious resources building and developing their email lists of customers, donors, and activists only to find their open rates plummet as subscribers increasingly move to social networks for communication and news.
As a result of this transition, organizations seeking to interact with their subscribers are now overwhelmed by the number of new communication channels and social media monitoring tools, none of which tell these organizations what their existing customers, donors, and activists are actually interested in. Until now.
Attentive.ly starts with an organization's email list, looking specifically at its customers, donors, and action-takers to see what they are doing and saying online so organizations can spend their time more efficiently communicating with their most influential, well-connected subscribers. The resulting relationships are deeper and more personal, inspiring subscribers to engage their social media connections, purchase more frequently, donate more generously, and take action more often.
And now, NGP VAN clients will have an opportunity to use this amazing new service at discounted rates.
Dashboard: The Dashboard shows what's on supporters' minds -- what's popular and what's not, today and over time. The "Watched Terms" chart shows interest over time in key topics.
Filtering: Organizations can filter their results by time and segment their lists by top customers, leads, donors, volunteers, and more.
Social Reach: Organizations can also see the overall reach of their network. For example, if they match 5,000 email subscribers and on average those subscribers have 200 people in their personal social networks on average, an organization has a first-degree potential reach of 1,000,000 if they are successful in engaging their subscribers on social media.
Trend Spotting: The "Top 10's" section allows organizations to monitor trending topics, hashtags, and news stories being shared by their email subscribers.
News Feed: Featured front and center, the News Feed allows organizations to see actionable changes happening on their email list -- which subscribers are gaining Klout? What videos, photos, and stories are going? Who is talking about the organization?
Subscriber Spotlight: Under "Members to Watch," organizations can see which email subscribers are gaining influence or have stopped talking about the organization altogether.
Searchable: Search is a core feature of Attentive.ly. Organizations can search all of their subscribers for specific words and phrases.
Stuart Trevelyan, NGP VAN's CEO, is available for media interviews. For more information, please contact Karl Frisch at (202) 681-5275.