Advocacy
Where supporter energy becomes advocacy wins
Online Actions is NGP VAN’s advocacy software for campaigns, nonprofits, and advocacy organizations that need to move people to act. Launch petitions, drive emails and calls to decision-makers, and grow your supporter base in one trusted database. Track results in real time so you can mobilize supporters, shape public policy, and build lasting advocacy power.
Turn interest into action
Create petitions, pledges, forms, and surveys that channel supporter energy into clear advocacy actions. Every submission flows directly into NGP, enriching supporter profiles and giving you the data you need to segment audiences, personalize advocacy messages, and run more effective grassroots campaigns with Online Actions.
Targeted advocacy campaigns
Point your advocacy efforts at specific elected officials, committees, or other decision-makers with targeted Online Actions. Make it easy for supporters to call, email, or tweet at leaders, amplify your advocacy messages across channels, and track which actions are moving lawmakers and other stakeholders.
From one action to many
Online Actions connects first-time signers and long-time advocates to your broader advocacy program. Whether supporters sign a petition, email their legislator, or pledge support, every action is recorded so you can follow up, create ongoing engagement paths, and grow a community of advocates who return to act again and again.
Stories that move policy
Gather personal stories that show how laws, policies, and decisions affect real people in your community. Use storytelling forms to collect, organize, and share these experiences with lawmakers, the media, and your base to make your advocacy more persuasive and human.
Build momentum
for your cause
Whether you’re driving calls to legislators, mobilizing petitions, or capturing pledges of support, Online Actions gives you the tools to activate communities and influence decision-makers. Connect every action to your central database so you can see who’s engaged, identify advocates ready for deeper roles, and keep your advocacy campaigns moving forward.
Online Actions scale with your advocacy goals
From local grassroots campaigns to national advocacy organizations, Online Actions scales as your supporter base grows. Build campaigns that span email, social media, and the web, then use clear, trackable metrics and real-time insights to report on impact, refine your strategy, and demonstrate results to partners and funders.
Give every supporter a real voice
Petitions and pledges create simple, accessible entry points for people who care about your mission but can’t always attend events or lobby days. Capture their support, keep them informed, and invite them to take the next step when your advocacy efforts need a broader chorus of voices.
Reach supporters primed to act
Track engagement with Online Actions to see who signs, calls, shares, or takes multiple actions over time. Use these insights to spot hidden champions, recruit advocates for higher-impact efforts, and quickly mobilize the people most primed to act when it matters.
One-click actions from any channel
Make it easy for supporters to act from email, text, or social media. With a single click, they can sign petitions, pledge support, or contact their legislator through Online Actions pages that are optimized for mobile and built for quick, frictionless advocacy.
Create lasting
momentum
Sustain engagement with ongoing outreach powered by the data you capture from every action. By connecting digital activity to your broader advocacy strategy, you can turn one-time participants into long-term champions who show up for petitions, calls, lobby days, and future campaigns.
Extend your reach with social sharing
Built-in social sharing tools let supporters spread your Online Actions across social networks. As advocates share petitions and forms with their communities, your campaigns gain reach, bring in new supporters, and grow awareness without adding extra work for your team.
“I chose NGP VAN because it allows me to design advocacy systems that transform fragmented tools into connected structures of power — integrating organizing, engagement, and fundraising so communities can mobilize, influence decision-makers, and drive systems change with measurable impact.”
Hannah Naomi Jones
National Director of Policy and Storytelling, Black Church PAC
The tools to power your progress
Ready to launch new advocacy campaigns — or looking to strengthen the ones you already run? NGP VAN’s organizing and advocacy tools help you mobilize supporters, manage Online Actions, and keep your outreach, fundraising, and government relations efforts connected in one place.
Resources tailored for advocacy programs
Explore best practices, step-by-step guides, and stories from organizations using advocacy software to mobilize supporters and influence policy. Whether you’re building your first grassroots advocacy campaign or scaling a national program, these resources will help you design smarter actions, deepen supporter engagement, and measure impact.
FAQs
What can NGP VAN's advocacy software do?
Online Actions is advocacy software for campaigns, nonprofits, labor unions, and advocacy organizations that need to mobilize supporters and turn grassroots advocacy into measurable impact. The platform helps organizations launch campaigns, manage advocacy initiatives, and coordinate advocacy efforts across email, social media, text, and the web from one connected system. With advocacy tools designed for grassroots campaigns and digital advocacy, organizations can create petitions, pledges, surveys, and outreach forms that encourage supporters to take action and engage with important causes. Every interaction flows into one trusted database, helping teams strengthen supporter engagement, segment audiences, and deliver more personalized advocacy messages across multiple campaigns.
How does NGP VAN's advocacy software work?
Built to support both local grassroots advocacy campaigns and large national advocacy programs, Online Actions gives organizations the tools to influence policy and connect directly with elected officials, CEOs, cabinet members, and other decision makers. Supporters can quickly complete one click actions such as signing petitions, making phone calls, or sending personalized messages to representatives, legislators, or other advocacy targets. Real time reporting and advocacy activity tracking allow organizations to monitor campaign performance, identify advocates most likely to take further action, and optimize advocacy strategies as campaigns evolve. With multichannel engagement features, social sharing capabilities, and built-in message templates, organizations can rally supporters, activate supporters faster, and expand campaign reach without increasing administrative workload.
How does this help me grow our movement over time?
Online Actions also helps organizations build long-term advocate engagement by turning first-time participants into lifelong supporters and active grassroots advocates. By capturing supporter data, tracking advocacy work over time, and connecting advocacy campaigns to broader organizing efforts, our software gives groups a complete advocacy solution for sustained outreach and movement building. Storytelling tools and advocacy features help organizations collect real experiences from supporters and communities, making advocacy messages more persuasive and impactful. Whether organizations want to run campaigns focused on policy reform, labor rights, social justice, or community action, Online Actions provides the digital advocacy tools, advocate management capabilities, and all in one solution needed to inspire action, prove impact, and grow your movement over time.