Advocacy

Advocacy 101

Mobilize your supporters to take action and influence change. This training introduces you to Advocacy in Online Actions, showing you how to build impactful forms, target decision-makers, and empower your community to speak up on the issues that matter most. 

Course description  

New to Advocacy? This training walks you through the fundamentals of building Advocacy forms in Online Actions that help your supporters reach elected officials, policymakers, and public agencies. You’ll learn how to select targets, connect with platforms like Regulations.gov, and apply best practices that make your advocacy campaigns more effective and accessible. 

Join us for a detailed walkthrough of how Advocacy tools connect grassroots voices to decision-makers—and how to design forms that make engagement fast and impactful. 

What you’ll learn: 

  • What Advocacy is: Understand how Advocacy differs from organizing and how it fits into your broader strategy for driving policy change. 
  • Select advocacy targets: Learn how to target elected officials and agencies at the federal, state, county, and municipal levels—or create custom targets for specific campaigns. 
  • Use Regulations.gov: Discover how to find and use Document IDs from Regulations.gov to collect and submit public comments easily. 
  • Create effective Advocacy forms: Build forms that let supporters send personalized messages by email, Twitter, phone, or public comment. 
  • Best practices: Ensure your forms are set up correctly, maintain high deliverability, and follow best practices for multi-step layouts and contact field requirements. 

By the end of this training, you’ll be ready to create Advocacy forms that turn supporter enthusiasm into direct action and make it easier than ever to influence policy outcomes. 

Who this is for: Beginner users who want to make Advocacy forms in Online Actions. 

Course duration: 60 minutes