Deliverability Best Practices: Protecting Your Sender Reputation  

Strong email deliverability starts with a healthy list. 

Whether you’re supporting a campaign or cause, poor list hygiene can lead to lower inbox placement, declining engagement, and damage to your sender reputation. 

In this webinar, experts from NGP VAN and Email Industries will explore practical strategies for maintaining a clean, high-performing email list. We’ll cover how to segment audiences based on engagementengagement-based segmentation, implementing an effective sunset policy, and howuse tools like Alfred – including our newest integration – to can simplify list cleaning and monitoring. 

Instead of sending to inactive subscribers and risking your reputation, you’ll learn how to protect your sender score while maximizing the impact of every send. 

If email is central to your fundraising or organizing strategy drives fundraising or organizing for your team, this session will give you clear, actionable steps to improve deliverability and reach more inboxes. 

Key Takeaways 

Sandro Cocito 

Head of Deliverability, NGP VAN

Sandro Cocito leads deliverability at NGP VAN, helping nonprofit and political organizations protect their sender reputation and maximize inbox placement. He works closely with clients to implement best practices that improve engagement and long-term email performance. 

Matthew Vernhout 

Head of Services, Email Industries 

Matthew Vernhout is Head of Services at Email Industries and brings nearly two decades of experience in email marketing, deliverability, and privacy advocacy. He works with organizations to optimize digital marketing programs, improve inbox placement, and strengthen sender reputation through data-driven best practices.