Strong email deliverability starts with a healthy list.
Whether you’re supporting a campaign or cause, poor list hygiene can lead to lower inbox placement, declining engagement, and damage to your sender reputation.
In this webinar, experts from NGP VAN and Email Industries will explore practical strategies for maintaining a clean, high-performing email list. We’ll cover how to segment audiences based on engagementengagement-based segmentation, implementing an effective sunset policy, and howuse tools like Alfred – including our newest integration – to can simplify list cleaning and monitoring.
Instead of sending to inactive subscribers and risking your reputation, you’ll learn how to protect your sender score while maximizing the impact of every send.
If email is central to your fundraising or organizing strategy drives fundraising or organizing for your team, this session will give you clear, actionable steps to improve deliverability and reach more inboxes.
Key Takeaways
- Why list hygiene is critical to inbox placement and sender reputation
- How to segment audiences based on engagement
- How to create and implement a sunset policy
- Tools and tactics (including Alfred) to simplify list cleaning
- Actionable best practices to improve deliverability
Meet the speakers
Lawrence Heslin
Head of Accounts, Email Industries (Moderator)
Lawrence Heslin is a growth strategist and self-described “email deliverability geek” with experience across multiple industries. He partners with clients to identify scalable solutions that strengthen email performance and sender reputation. Lawrence brings a mix of sales operations expertise and energetic moderation to today’s discussion.
Matthew Vernhout
Head of Services, Email Industries
Matthew Vernhout is Head of Services at Email Industries and brings nearly two decades of experience in email marketing, deliverability, and privacy advocacy. He works with organizations to optimize digital marketing programs, improve inbox placement, and strengthen sender reputation through data-driven best practices.
Sandro Cocito
Head of Deliverability, NGP VAN
Sandro Cocito leads deliverability at NGP VAN, helping nonprofit and political organizations protect their sender reputation and maximize inbox placement. He works closely with clients to implement best practices that improve engagement and long-term email performance.
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