Organizing
Reach voters, mobilize supporters, advance your cause
VAN and Mobilize give campaigns and causes the organizing tools they need to build people power. Use VAN’s voter file and data tools to target the right voters and track every contact. Pair it with Mobilize for volunteer recruitment and event management that scale — so your campaign or cause can turn support into meaningful, sustained action.
Access the voter
file you need
Learn how your campaign or cause can gain access to the voter file in VAN — with up-to-date data, key scores, and tools built for democratic and progressive campaigns.
Target the voters who matter most
Identify, reach, persuade, and mobilize voters with VAN. Build precise universes, create targeted lists, and track every interaction so your outreach is strategic and measurable. With frequently updated voter data and best-in-class organizing tools, VAN gives your team the insight it needs to grow support.
Canvassing simplified with MiniVAN
Put voter contact in the hands of your volunteers with MiniVAN, the mobile canvassing app trusted by thousands of democratic and progressive campaigns. Volunteers sign in with ActionID to access walk lists, log conversations, and sync results in real time — improving contact rates, cutting down on data entry, and strengthening your ground game.
Phone bank with OpenVPB and VPB Connect
Connect with voters and supporters over the phone with OpenVPB, our virtual phone banking tool. Organizers can quickly set up phone banks and send secure links so volunteers can make calls and enter data that flows directly back into VAN. With click-to-call functionality in VPB Connect, callers can reach supporters faster while keeping every contact recorded.
Boost recruitment with Mobilize
Whether you’re coordinating a canvass launch, staffing a phone bank, or planning a day of action, Mobilize can help you boost attendance, manage events, and support sustainable engagement with your volunteers.
Keep supporters engaged year-round
Use Mobilize to keep volunteers and supporters active between big moments. Smart automations and reminders can boost event RSVPs by up to 40%, while re-engagement workflows help you organize volunteers for future canvasses, phone banks, and rallies — so your movement doesn’t lose momentum.
Real-time feedback from the field
Track staff, volunteers, and paid canvassers with MiniVAN Manager for a live view of your organizing program. See who’s out in the field, monitor doors knocked and contact rates, and spot gaps quickly. Built-in accountability tools give you the visibility you need to adjust turf, support your team, and maximize every shift.
The technology driving modern movements
VAN and Mobilize power organizing programs of every size with trusted tools campaigns, nonprofits, unions, and advocacy organizations use to reach voters, mobilize supporters, and win on the issues that matter most. Manage voter and supporter data in one place, plan and track field programs, and build durable organizing power for your campaign or cause.
VAN and Mobilize:
A game-changing pair
Use VAN to segment people by voting history, geography, or custom scores, then reach them through MiniVAN and OpenVPB. Capture survey responses, apply Activist Codes, and log notes to refine your strategy over time. With Mobilize, you can recruit, activate, and re-engage volunteers at scale — giving your organizing team the tools it needs to run more conversations, more events, and more winning programs for your campaign or cause.
Build your
support base
Mobilize helps you recruit and retain more volunteers with optimized sign-up forms, automated reminders, and re-engagement workflows. Supporters can quickly sign up for canvasses, phone banks, and community events — and your team gets the volunteer management data they need to understand who shows up, who returns, and where to focus outreach next.
Reach the voters
who matter most
Create the voter universes that matter most for your election or advocacy work. Whether you’re focused on persuasion, mobilization, or issue campaigns, VAN helps you segment voter data based on the criteria you choose and act on it — so your resources go toward the voters most likely to move.
Outreach at campaign scale
Scale your voter and supporter outreach with MiniVAN, OpenVPB, and VPB Connect working together. When volunteers knock doors, make calls, or record survey responses, every interaction flows back into VAN. That real-time data gives your campaign a single source of truth — and the flexibility to adjust your organizing strategy as conditions change.
Build lasting support
VAN helps you go beyond one-off interactions by keeping a full history of supporter engagement in one place. Every canvass, phone call, and event check-in is tied to a single record, giving your team the context needed to personalize outreach, deepen relationships, and grow a movement that lasts beyond a single election cycle.
Events that fuel
your movement
With VAN and Mobilize connected, it’s easy to recruit attendees, track RSVPs, and sync participation automatically. From rallies and phone banks to community meetings and trainings, you get a full picture of who’s showing up, how they’re engaging, and where to invest follow-up to keep supporters involved.
“Time is the most valuable commodity on any campaign, and you only have so much time to hit the metrics you need to win. If you want to run a serious campaign, you’ve got to use NGP VAN.”
Andrew Ellison
Campaign Manager, Veronica Klinefelt for State Senate
Tools to power
your organizing
See how NGP VAN’s organizing tools can support your campaign or cause through a live demo — or explore resources that show how our software helps democratic and progressive campaigns organize smarter and reach more voters.
Resources to help you organize smarter
Discover tips, tools, and strategies that make political organizing more effective and efficient. Whether you’re mobilizing volunteers, managing events, or expanding voter outreach, these resources can help your team streamline efforts, strengthen relationships, and drive turnout.
Guides
How to win your local election
What’s in the guide? You’ll learn everything you need to know about every step of running a winning political campaign, including: Download your copy of the How to Win Your Local Election Guide today!
Guides
VANual: VAN training manual
What’s in the guide? In the VANual, you’ll learn best practices for contacting the voters you need to reach to win your campaign, including: Download your copy of the VANual today!
Organizing
Volunteer management 101: a guide for political campaigns
Volunteer management is critical to recruiting, engaging, and retaining your volunteers to achieve your organization's goals.