Social Organizing provides clients with the ability to have supporters match their Facebook friends to the voter file as they take part in everyday campaign activities like voter identification and persuasion, grassroots fundraising, crowd building, volunteer recruitment, and get-out-the-vote activities.
Using Social Organizing, supporters can log into your website, match their Facebook and other friends to the VAN voter file, and then make the right contacts with the right friends, like calling persuadable friends and targeted voters, or emailing friends fitting the profile of a donor as part of a grassroots fundraising effort. Social Organizing then encourages supporters on to greater activity through game dynamics like points, achievement badges, and supporter leaderboards. As the only such tool integrated with the VAN tool used by almost every Democratic campaign and progressive political organization, Social Organizing enhances the voter file clients use for the rest of their field and voter contact work by adding valuable relationship and other codes.
Social Organizing has already won numerous awards, including the American Association of Political Consultants’ Campaign Excellence Award for Best New Technology, Campaigns & Elections Magazine’s Most Innovative Product of the Year Award, a Reed Award for the Best Use of Social Networking Technology (for the Elizabeth Warren for Senate campaign) and was runner-up for the New Organizing Institute’s Most Valuable Technology Award.
"The potential power of Social Organizing is impressive." - Mashable
New Tool Connects Facebook Friends with Political Campaigns [7/25/12]
"The most valuable function of Social Organizing is … taking social data from Facebook and adding it to the data collected in The Van from voter registration files, campaigns can develop a social layer to their campaign to micro target volunteer recruitment or campaign donations." - TechCrunch
As Facebook Political Campaigning Heats Up, NGP VAN Launches New Social Organizing Tool [7/24/12]
"We think it has the potential to be a game-changer in elections." - Texas Democratic Party spokeswoman Rebecca Acuna
Democratic Firm Ties Voter Data to Facebook Friends [7/24/12]
"It has the potential to change the way campaigns work." - TechPresident
How Campaigns Use of Facebook Data Might Change the 2012 Election [10/10/11]
"The Social Organizing tool uses (Facebook) Connect to match a user’s friends to the voter file." - Campaigns & Elections
NGP VAN launches enhanced ‘social organizing’ tool [7/24/12]
"Assembly candidate Torie Osborn has begun using a new online social organizing tool designed to help her campaign volunteers reach out to their Facebook friends and mine votes from those who live in her Westside district." - LA Times
Torie Osborn hopes to ‘friend’ voters [4/25/12]