Use the product TechPresident wrote about under the headline "How Campaign Use of Facebook Data Might Change the 2012 Election.”
Our innovative Social Organizing product won the Campaign Excellence Award from the American Association of Political Consultants as the Best Use of New Technology in 2011, for its use by the We Are Ohio ballot initiative. It allows supporters to log into a website, match their facebook and other friends to a targeted voter universe in the VAN, and then complete tasks like running a virtual phone bank to persuade their friends. It leverages the power of your supporters’ social networks and other relationships with target voters, as target voters are more likely to listen to their friends. The product then spurs your supporters on to greater activity through game dynamics like leaderboards. The use of this tool enhances the voter file you’re using for the rest of your field work by adding valuable relationship and other information to the voter file in the VAN.
And because the tool is integrated with the VAN, its use can be integrated with the rest of your field efforts, e.g. consolidated reporting and enhanced segmentation — no data silo. All from the company you know and trust to build great field products.
Social Organizing was voted runner-up for the Most Valuable Technology Award at the New Organizing Institute's 2012 RootsCamp, the premiere annual event for progressive political organizers, attended by over 600 progressive organizers.