Online Actions

Boost conversions, build your email list.

At NGP VAN, we're obsessed with conversion rates. In building our petition, email sign-up, and volunteer forms, we focused on every detail, so our clients get the lift they need to grow their email lists, raise more money, and win their campaigns.

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  • Network effect

    Tap into our massive activist network of over 20 million Action Profiles in the NGP VAN network. 33% of our Online Action and Contribution forms have at least one field pre-filled due to a previous action being taken within our network, giving our clients a 350% boost in their conversion rates.

  • One-Click Actions

    With one-click, supporters can sign petitions, sign up to volunteer or make a contribution to your organization – by simply clicking a link within your email. FastAction allows activists and donors to store their contact information and payment preferences across the entire NGP VAN network for one-click action taking.

  • Secondary Ask

    People who have taken action are more likely to take more action – use this to your fundraising advantage by turning a new email subscriber or volunteer sign-up into a donor with secondary ask. Built-in best practices, like using information they’ve given on a previous form (e.g. credit card or address), helps to prevent drop-off.​​

  • Mobile Optimized

    All Online Action forms are mobile optimized out-of-the-box, providing activists a seamless experience and automatically adapt to be displayed on any device. More and more supporters are visiting online forms from smart phones and tablets. If your action pages aren’t mobile optimized, this means lower conversion rates

  • Create Beautiful Online Actions

    NGP's Online Actions makes creating beautiful petition, email sign-up and volunteer forms easy for users of all expertise levels. Easily customize the look and feel by uploading your banner or a custom CSS file, or for more advanced users, embed it on your own website with just one line of javascript and one line of HTML. Additionally, get the white glove treatment by having NGP VAN's designers customize the forms' look and feel for your organization specifically.

  • Avoid Donor Drop-Off

    Slow page loading speed on online action forms = lost money and opportunity. Boost fundraising and list building potential by using NGP’s online actions, optimized to load fast and minimize donor drop-off.

  • Social Sharing

    Embedded social sharing buttons let you easily share online action pages with all the major social networks, including Facebook, Twitter, etc. Go the extra step and embed online actions directly on your Facebook page.

  • Unlimited & Customizable

    Create as many online pages as you like and customize each page to be exactly what you want. Users have a high level of control during the page creation process - add custom fields, control the look and feel, or adjust ask amounts.

  • Track Performance

    Whether you need a quick snapshot of new email subscribers or a highly-customized report to understand your ROI for your online ad program -- NGP’s robust online activity reporting provides you the right data, in the right format, with little effort on your part.

  • 100% Integrated with NGP

    Unlike our competitors, your Online Action forms are 100% integrated with your NGP database. Not only does this save your fundraising and compliance team precious time but it also gives you real-time insights into your online program to help you make more strategic decisions.