Relational Organizing for Downballot Campaigns

October 3, 2023 | NGP VAN

Relational organizing programs help your campaign amplify your resources and distribute work traditionally done by a small group of campaign staff amongst a larger group of supporters and volunteers. With today’s technology, relational organizing isn’t just for the big campaigns.

In this webinar, you’ll hear from Sri Kulkarni, former Chief of External Affairs at AmeriCorps (appointed by President Biden) on how to plan and execute a relational organizing program in your downballot race.

This webinar will cover topics like:

  • How relational organizing is different from traditional organizing
  • How to create a relational organizing strategy
  • How to structure a relational organizing program
  • How to recruit and enable Community Mobilizers
  • Voter outreach tactics used in relational organizing
  • Tech that enables relational organizing

Video Replay

Explore more

A man holding a cell phone and a laptop participates in phone canvassing from his kitchen at home.
Phone canvassing guide: reach more voters with mobile devices
Volunteer management is critical to recruiting, engaging, and retaining your volunteers to achieve your…
Read more
A group of volunteers in blue shirts are gathering and chatting in a park.
Volunteer management 101: a guide for political campaigns
Volunteer management is critical to recruiting, engaging, and retaining your volunteers to achieve your…
Read more
A candidate shakes hands with another person after receiving a political endorsement
How to ask for political endorsements for your campaign
Every election cycle, candidates up and down the ballot seek political endorsements from respected…
Read more